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Advertsing: I want to be a good citizen and also safe
I dislike using ad-blockers, in general. I know investigative journalism and online fiction are both expensive to produce, and I want to support all of those content creators. To that end, I wish there were an ad broker that worked closely with the maintainers of Ad Block Plus and Ghostery, and committed to only providing ads which were guaranteed to (within reason):
I know, that last one is unusual. That's an accessibility thing more than anything else; animated ads tend to use scripting rather than animated gifs for their movement (thus ignoring browser animation settings), frequently ignore WCAG, and -- my reason for loathing them -- are often a migraine trigger for me.
I used to browse with NoScript everywhere, but these days that breaks more of the web than not. Instead, I browse with Ghostery to make myself safe; I had to whitelist a few websites which break with Google Analytics off, and had to whitelist some of the A/B testing platforms and video CDNs, but otherwise that leaves the web fully functional. But I still have to use ABP to block two things: obtrusive animations, and links to clickbait sites which are disguised to look like links from the host site, and which frequently redirect to dangerous, malware-infested pages. (Actually, Ghostery catches most of those, too.)
I would be fine with ads plastered all over websites as long as they weren't highly likely to be malicious or dangerous to me! If ABP makes enough of a dent, I suppose, perhaps there'll be demand for it.
I'd kind of like to put some non-JS tracking code in my company's site to see how many hits we get with Ghostery on or JS off (though we're non-functional without JS, sigh.)
- Contain no malware
- Contain no trackers
- Contain no data scrapers or other hostile code
- Not require risky tech (eg. Flash) to run
- Not move
I know, that last one is unusual. That's an accessibility thing more than anything else; animated ads tend to use scripting rather than animated gifs for their movement (thus ignoring browser animation settings), frequently ignore WCAG, and -- my reason for loathing them -- are often a migraine trigger for me.
I used to browse with NoScript everywhere, but these days that breaks more of the web than not. Instead, I browse with Ghostery to make myself safe; I had to whitelist a few websites which break with Google Analytics off, and had to whitelist some of the A/B testing platforms and video CDNs, but otherwise that leaves the web fully functional. But I still have to use ABP to block two things: obtrusive animations, and links to clickbait sites which are disguised to look like links from the host site, and which frequently redirect to dangerous, malware-infested pages. (Actually, Ghostery catches most of those, too.)
I would be fine with ads plastered all over websites as long as they weren't highly likely to be malicious or dangerous to me! If ABP makes enough of a dent, I suppose, perhaps there'll be demand for it.
I'd kind of like to put some non-JS tracking code in my company's site to see how many hits we get with Ghostery on or JS off (though we're non-functional without JS, sigh.)
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...given the increase in mobile usage, I hope this duplicative tracking infrastructure goes the way of the <blink> tag, and soon. Why can't someone provide a one-platform-for-all which supports ads & trackers from all possible advertisers. Then each ad broker wouldn't have to inject thousands of lines of JS for their particular system.
Ranting over now.
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